MAANISHADHA FILMS

ClientMaanishadha films

Servicesbranding & Identity

strategy

illustration

merch design

Year2022

The name "Maanishadha" is steeped in profound cultural lore—originating as the very first verse of the epic Ramayana, born from a raw, instinctive outcry to protect life and love. Helmed by director Manu Hassan, Maanishadha Films operates at this exact intersection of raw emotion and modern storytelling. They are a disruptive force in Kerala’s independent visual space, creating arresting, highly cinematic content that ranges from ethereal, classical Carnatic music videos to high-energy, contemporary indie pop visuals.

Because they prioritize artistry over assembly-line content, Maanishadha needed a visual identity that completely rejected the standard, sterile look of corporate film studios. They needed an adaptable brand ecosystem that honored their deep classical roots while feeling fiercely contemporary, acting as an artistic seal for both cinematic title sequences and wearable lifestyle merchandise.

To extend Maanishadha Films beyond the screen, I developed a custom illustration for limited-run apparel for their crew. The goal was to visualize the raw, unapologetic ethos of independent filmmaking. Rather than pasting a corporate logo on a t-shirt, this piece acts as wearable art—merging the grit of pulp-noir aesthetics with the mechanical reality of cinema.

MAANISHADHA FILMS

Let's build something with a soul.